Thursday, December 08, 2005
I just heard a commercial on the radio for a local jewelry store. The announcer on the commercial said that, if you open a box on Christmas morning from their store, it means you are truly loved. Thus, implying that if you get jewelry from another store, your husband does not love you, he’s an asshole and you should immediately start drawing up the divorce papers. The announcer, who is one of the owners, further states, “Men who shop from us think their wives deserve the very best,” once again alluding to the fact that if he shops anywhere else, he thinks you are scum.
To equate love and the degree to which a person is loved with the location of a gift purchase is crap. To assume that men are simple creatures, who will flock to this store or else risk looking less loving on Christmas morning than the guy who fell for this tripe, is insulting. If the gift receiver is so superficial that she will only be happy with jewelry that came in a box from a certain store, the gift giver has bigger problems than deciding where to shop and I hope he has a credit counselor on speed-dial.
For those women who view a gift of expensive jewelry as something to flaunt as an indication of the love and devotion of their mate, I have two words for you: Kobe Bryant.