Today is my brother Stuart's birthday. Happy Birthday, Stu!
I sent his son an online I-Tunes gift certificate for his birthday that somehow got lost among his junk e-mail. I read this tip online and it's a GREAT idea (I did it for Stu's Amazon gift certificate): Send the gift certificate to yourself and then forward it to the recipient!
Isn't that brilliant? I constantly get junk e-mails (at least I thought they were junk) saying I have this gift certificate or that gift certificate. In fact, I get so many that when I received my brother's gift certificate which I had sent to myself, I almost deleted it.
When you receive the gift certificate, you can then change the "Subject" line to something that will grab the recipient's attention. Also, since the e-mail is coming from someone they know, they will be less likely to delete it without opening it.