Sunday, September 09, 2007
I just saw a commercial for Aquapod bottled water. It's regular old spring water that is bottled in a shape to appeal to kids. Supposedly, the water is "orbtastic."
It's water, just water. Yet, by just changing the shape of the bottle, the water becomes "orbtastic." I shudder to think of the amount of time spent around advertising agency conference room tables promoting and selling this concept to enable their client to sell more water. Just water.
Come to think of it, a person can also buy dirt, grass, wild flowers and oxygen. I wish I could think of a cool way to package ear wax and toe cheese. I'd make a million.