Sunday, March 02, 2008

The Winner Is

Back in December, I did a post (click here) in response to a request for suggestions for a new slogan for Beaumont. A consulting firm was hired and paid somewhere in the neighborhood of $76,000 to come up with a kick ass slogan that would make people want to visit Beaumont.

This is new new slogan they came up with at a cost of approximately $4,000 per letter :


"Rich With Opportunity"



To me, this slogan is telling the world we aren't so great right now, but at some point in the future we might be pretty darn good. Maybe. If we can just do something with that whole "opportunity" thing.

8 comments:

Leslie said...

I used to live in West Virginia. For a long time, it was "Almost Heaven," which I loved. Then, they changed it to "Wild, Wonderful, West Virginia. That was okay. Now, it's "Open For Business." It's just so cheap, like a sign a hooker might wear. It's kind of sad.

George said...

Opportunity's the spin word for problem . . . if I got paid $4,000 per letter, I'd never shut up (some say I don't anyway). Face it, after 'We Oil The World,' nothing compares.

TexasGal said...

$76,000 for that? Heck, I'm in the wrong business!

Just a Plane Ride Away said...

Hmmmmmmmmmmmmmmm.

jen said...

Opportunity... so that's what that smell is.

Laurie said...

Leslie - Oh, that's sad!

George - Hahahaha!! I remember "We Oil the World." Remember the logo? The world with someone pouring a can of oil over it? Hahahahaha!!!

Texas Gal - No kidding.

Just... - Yeah.

Jen - Hahahaha!!!

Grimm said...

Now after blowing the $76,000 - someone needs to spray paint WAS in front of it.

Laurie said...

Grimm - Hahahaha!!! It was rich for them, that's for sure.