Free Monkey Butt Coffee at Rao's

A local bakery is giving away free samples of "the world's most expensive coffee" on August 13, 2009. This is the description from Rao's website:

"As seen on on the 'Oprah Winfrey Show' and the movie 'The Bucket List'. Rao’s will be giving FREE samples of this rare luxury.

Kopi Luwak coffee comes from the Indonesian island of Sumatra, an area well known for its excellent coffee. Also native to the area is a small cat-like animal called a luwaks. These little mammals live in the trees and one of their favorite foods is the red, ripe coffee cherry. They eat the cherries, bean and all. While the bean is in stomach, it undergoes chemical treatments and fermentations. The bean finishes its journey through the digestive system, and exits. The still-intact beans are collected from the forest floor, and are cleaned, then roasted and ground just like any other coffee. If your interested in purchasing, please ask the Manager."

I love the way the description dances around the fact that the coffee came out of a luwak's butt. The coffee bean "finishes its journey through the digestive system, and exits." What was the initial thinking here?

"Hey! That luwak over there just pooped some beans. Let's make coffee."

I think I'll pass.